Privacy Policy

OUR COMMITMENT TO YOU

At atmosphere.ca (the "Atmosphere Site"), the protection of your personal information is a top priority. This Privacy Policy is intended to assist you to understand the type of information that we gather about you when you visit or contact us about the Atmosphere Site, how we use that information and the safeguards that we have in place to protect your information. This Privacy Policy applies not only to the information collected on the Atmosphere Site but also at any of our Atmosphere® stores located in Canada. By visiting the Atmosphere Site, you accept the practices described in this Privacy Policy.

ABOUT THE ATMOSPHERE SITE

The Atmosphere Site is owned and operated by FGL Sports Limited - a wholly-owned subsidiary of Canadian Tire Corporation Limited (collectively "Atmosphere","we", "us" or the "Company"). The Atmosphere Site may, from time to time, contain links to other sites. Although we make every effort to ensure that such links are from reputable sources that respect your privacy, we are not responsible for the privacy practices or content of such other sites and we encourage you to read their privacy policies before submitting any personal information.

We have also included in this Privacy Policy details about how we collect, use and protect the information you decide to provide to us. This Privacy Policy will tell you:

  1. What kind of information is collected during your use of the Atmosphere Site;
  2. How we use this information;
  3. How we may share this information;
  4. How we protect your information;
  5. How we handle cookies; and
  6. How you may contact our privacy officer with any concerns.

We may change or add to this Privacy Policy at any time without notice so we encourage you to review it periodically. The Company reserves the right to vary this policy by province as required by law.

1. WHAT INFORMATION DO WE COLLECT?

In accordance with the relevant privacy legislation in Canada, we limit our collection of personal information to those details necessary to complete the relevant contact with you. Your knowledge and consent (which may be given expressly or impliedly by your conduct) are required for the collection, use and disclosure of your personal information.

The Company may ask you to provide personal information in the following circumstances:

Membership & Accounts: when you become a member of Atmosphere you will be asked to set up an account which will contain certain information about you;

Contests & Surveys: in order to properly administer the contests organized by Atmosphere and select a valid winner, we require certain personal information to be provided. Similarly, we require some basic information upon the completion of a survey to verify the results;

Contact us: any time you contact our customer service department your name, contact information and details regarding your issue are logged; and

Promotions: you may register to receive information about our special promotions without becoming an Atmosphere member. You will be asked to enter your email address.

Categories of information collected online may include name, email address, phone numbers, gift card information or demographic information.

2. HOW DO WE USE THE INFORMATION THAT WE COLLECT?

We use the personal information that we collect from you only for the purposes outlined to you upon collection.

Your personal information may be used by Atmosphere, its agents, and service providers:

Administration: to administer and enhance your guest and / or customer relationship with us, including the administration of accounts, our customer service centre, and contests and promotions;

Customer Needs: to understand your needs and preferences and respond to your requests, which will allow us to tailor our offerings to you. This may include use for statistical analysis;

Communication: to communicate with you about products, services, special offerings and events or programs offered by Atmosphere or its marketing partners that may be of interest to you;

Promotions: to conduct surveys, contests and promotions;

Inappropriate Behavior: to detect and protect the Company and other third parties against error, negligence, breach of contract, theft, fraud and other illegal activity;

Legal and Corporate use: to comply with the Company audit requirements and applicable laws, and Company corporate policies, procedures and contractual obligations. We may also use this information to respond to administrative and legal proceedings or to protect the rights, property and safety of the Company, its subsidiaries, affiliates, service providers, customers or otherwise; and

Other: for any other purpose for which you consent.

We will not retain your personal information any longer than is required to fulfill the Company purpose for which it was collected or as required by law. Further, we will only disclose your personal information to those employees or third parties who require your information for the administration of the business purpose(s) for which it was collected.

3. HOW WILL WE SHARE THE INFORMATION THAT WE COLLECT?

We do not license, sell or provide your personal information to any third party unless required or permitted by law. We do however have relationships with trusted third parties to better serve our customers. These relationships include:

Marketing and Promotions: we may engage certain parties to assist in the dissemination of marketing and promotional offers to existing customers or members of Atmosphere who have agreed to accept such promotional material; and

Additional relationship: the Company may engage other third parties to assist in such services as customer service, product customization, user reviews, gift cards, fraud protection and data services. These parties will only receive the information necessary to fulfill their specific business purpose and will be restricted in their use of such information, whether contractually or otherwise, to those purposes identified by the Company.

When we use trusted third parties to act on our behalf for the purposes outlined herein, we use contractual or other appropriate means to ensure compliance with this Privacy Policy and applicable privacy legislation.

There is a possibility that the Company could amalgamate with, acquire or be acquired by another business entity. If this occurs, some or all of the personal information collected about you will be shared with this entity as well as retained by the Company.

4. HOW DO WE PROTECT YOUR INFORMATION?

We realize that our customers are entrusting their personal information to us. This trust is of the utmost importance to us. We maintain numerous safeguards to ensure that, to the best of our abilities, your information is protected. Some of these measures include restricted access, passwords, encryption, and employee training consistent with industry standard security measures.

Unfortunately, as with all Internet use, despite our efforts there is always the risk that a third party may unlawfully intercept transmissions. As a result, we cannot ensure the complete security of any information you transmit and therefore you transmit all information at your own risk.

5. HOW DO WE HANDLE COOKIES?

The Company uses cookies to better understand user behavior and to continually enhance the user experience on the Atmosphere Site. Your web browser temporarily stores a small piece of information called a cookie on your hard drive. The Company uses the cookie to recall information you gave us so you do not have to provide it each time you visit the Atmosphere Site. You may disable this function on your personal browser at your discretion.

6. OUR PRIVACY OFFICER

If you subscribe to our newsletters, but wish to unsubscribe from any future correspondence please use the link we provide at the bottom of each email communication to unsubscribe.

Your feedback and questions are of the utmost importance to us. If you have any questions about this Privacy Policy, our privacy practices generally, correction of any personal information that we may have about you, or wish to opt out of receiving communications from us you may contact us directly at:

FGL Sports Ltd.
C/o Privacy Officer
824 - 41st Avenue N.E.
Calgary, Alberta, Canada
T2E 3R3
Fax: (403) 717 1490

Or at privacy@fglsports.com